Postage Rate Increase: Thoughts on Custom Postage and Special Mailings
Posted under: Last Sunday’s postage rate increase ($0.45 postage sheets now available on Zazzle) got me thinking about postage, letters, and the joy of opening mail. Like everyone else, I don’t like junk mail (alright, I do like tearing it up, awesome workout), but I love letters and cards from my friends and family. There’s something magical about opening a personal letter or card. Maybe it’s the extra time that someone takes to write a nice thank you card, birthday card, or congratulations card or maybe it’s just the smell of paper and ink that gets me going. Whatever it is, I always read letters from family (which is definitely not true for email). So what does this have to do with postage? In these times of increasingly impersonal communication, I think we should take the time to make our communications extra personal and custom postage is the perfect way to do this. With custom postage you can add a photo from a shared trip or just a favorite inside joke that will be loved by the receiver (empirical studies have shown that smiles increase 200% with custom postage mailings). So instead of impersonalizing your mailings, I say it’s time to personalize! Let’s send some love to our loved ones; because in the end, the real forever postage is that memory on custom postage that they save forever.
Who’s with me! What letters are you going to send to your loved ones?
